Building on my interest in fantastic corporate trends, as evidenced by the below post, I had to share the following tidbit from the world of corporate marketing.
It came my way via the newsletter for a publication Advertising Age puts out called Madison & Vine, which is about the exciting world of integrated brand marketing (The Gap in Minority Report, Coke on American Idol, that kind of thing). It's the summary of an article that looks, really, too good to be true:
MCDONALD'S BUYING WAY INTO HIP-HOP SONG LYRICS
March 23, 2005
LOS ANGELES -- McDonald’s Corp. has hired entertainment marketing firm Maven Strategies to help the fast-food giant encourage hip-hop artists to integrate the Big Mac sandwich into their upcoming songs.
What's sadder? The people who do these things unironically, the ones who report on it unironically, or the ones who pay $300 per year to read about it unironically? I honestly can't decide.
All I know is that I truly madly deeply hope this brilliant marketing campaign of McDonalds' succeeds. The contributions to our culture will be just fantastic.
(Note: The editor of Madison & Vine is a former co-worker and a nice guy. Nothing against him. I mock the game, not the player.)